Marketing director, VP and head salary
What remote US marketing director, VP and head roles pay at each experience level, and where the next step up sits. All roles
Pay by experience level
Median posted pay by the experience each posting asks for. The role family is the base title plus the steps on the ladder below, 175 postings.
How pay is spread across postings
Each outline is one experience band. Taller means more postings at that pay. Dashed lines mark each band median.
Half of 5 to 10 year postings pay between $150,000 and $174,000, with a median of $159,000. The medians are $159,000 for 5 to 10 years and $203,000 for 10+ years.
2 to 5 years has 1 postings, not enough postings yet.
What each step up the ladder pays
Each bar runs from the 25th to the 75th percentile within one experience band, so it holds the middle half of postings. The dot is the median. A step needs 30 postings in a band before we draw it.
Among 10+ year postings, the median moves from $188,000 for Marketing director to $248,000 for VP of marketing, a difference of $60,000.
| Step | 2 to 5 years | 5 to 10 years | 10+ years |
|---|---|---|---|
| Marketing director | not enough postings yetn 1 | not enough postings yetn 22 | $187,500middle half $165,000 to $222,550, n 67 |
| Senior marketing director | not enough postings yetn 0 | not enough postings yetn 2 | not enough postings yetn 23 |
| VP of marketing | not enough postings yetn 0 | not enough postings yetn 1 | $247,500middle half $225,000 to $298,659, n 34 |
| Head of marketing or CMO | not enough postings yetn 0 | not enough postings yetn 5 | not enough postings yetn 20 |
How pay changes with job title
Each outline is one step of the ladder, and each posting counts once, in the highest step its title matches. A step needs 30 postings in the view to be drawn. Dashed lines mark medians.
For postings asking for 5 or more years, the median is $174,000 for Marketing director and $248,000 for VP of marketing. Postings asking for 2 to 5 years are shown in the charts above.
| Step, 5 or more years | Median | n |
|---|---|---|
| Marketing director | $174,000 | 89 |
| VP of marketing | $247,500 | 35 |
Left out with fewer than 30 postings in this view, Senior marketing director (n 25), Head of marketing or CMO (n 25). This view combines the 5 to 10 and 10+ bands, which come from the same continuous pulls. The 2 to 5 band is never combined with them.
Where this role leads
Two kinds of next move. Steps up the ladder compare the same experience band at both ends. Nearby roles compare whole role families.
These roles list similar skills, so they are common moves. Each figure is the other role median minus this one, in the same experience band, and each role mixes every step of its ladder. It is not the raise a move would bring.
The skill groups this role asks for
Skills that tend to be listed together are grouped. The bar shows the share of this role's postings that list at least two skills from a group. Postings with no skills listed are left out.
Digital marketing appears in 83% of the 175 postings that list skills, followed by go-to-market and product marketing at 24%.
Digital marketing
83% of postings, n 146- budget management
- demand generation
- marketing strategy
- marketing automation
- b2b marketing
- digital marketing
Not enough postings on both sides, within one ladder step, to compare pay.
Go-to-market and product marketing
24% of postings, n 42- product marketing
- go-to-market strategy
- sales enablement
- competitive intelligence
- market research
- competitive analysis
Not enough postings on both sides, within one ladder step, to compare pay.
Management and process
11% of postings, n 20- executive communication
- strategic leadership
- vendor management
Not enough postings on both sides, within one ladder step, to compare pay.
Pay comparisons show association and not cause. Postings that ask for a skill group may differ in employer, industry or the work itself, and listing a skill does not guarantee the raise. A comparison appears only for 5 to 10 years of experience, within one ladder step, with at least 30 postings with and without the group.
Top hiring employers
- Ethos Life3
- Nabla2
- Cyncly2
- Otis Elevator Co.2
- Nutrafol2
- Revolution Medicines2
- Alight Solutions2
- Apartment List2
How wide posted pay ranges are
Median gap between the top and bottom of the range, within each experience band. Postings with a single figure are left out.
A typical 10+ year posting's range spans $45,000 from bottom to top, so the top is about 1.25 times the bottom.
| Experience | Median range width | Top as a multiple of bottom | n |
|---|---|---|---|
| 10+ years | $45,000 | 1.25 | 137 |
2 to 5 years, not enough postings yet. 5 to 10 years, not enough postings yet.
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